Consumers want to act on food waste, willing to switch to brands with longer shelf life 98% of those surveyed were actively trying to minimise food waste 12 September 2024 12 September 2024 3 minute read 3 minute read By: By: Kerry Europe A recent study conducted by Kerry, a global leader in taste and nutrition, reveals that on- third of consumers are willing to switch to brands or products that offer better shelf life. This openness to change is being driven by consumers’ strong desire to act on food waste – a massive 98% of those surveyed were actively trying to minimise food waste, driven by various factors such as financial concerns, environmental considerations, and mindfulness of world hunger.

The summary highlights the growing demand for eco-friendly and sustainable food products. Let’s delve deeper into this trend and its implications for the food industry. **Consumer Preferences and the Rise of Food Waste Reduction**

Consumers are increasingly conscious of the environmental impact of their food choices.

* Consumers are increasingly aware of food waste and its environmental impact. * Consumers are willing to pay a premium for products that help them reduce food waste. * Consumers are willing to accept more sustainable packaging options.

The company’s focus on innovation and research has led to the development of several patented technologies. Kerry’s commitment to sustainability is evident in its use of renewable resources and its focus on reducing waste. Kerry’s portfolio is diverse and caters to a wide range of food and beverage applications.