The campaign aims to combat the misleading marketing of food products as organic when they are not. This issue, known as ‘farmwashing’, has become increasingly prevalent, with companies exploiting the growing consumer demand for organic produce.

69% believe supermarkets are not transparent about their buying practices. 70% of farmers are concerned about the impact of supermarkets on their livelihoods. 71% of farmers feel they have little power to influence supermarket buying practices. 72% of farmers believe supermarkets are not interested in their views.

The letter, which was published in The Guardian, calls for supermarkets to stop selling products that are not produced in the UK. It argues that this would help to protect British farmers and ensure the quality of food. The signatories include prominent figures from the farming and food industry, such as farmers, chefs, and food writers.

“Crisis in British Farming: Family Farms vs.

The UK’s farming industry is facing a crisis, according to a campaigner who warns that the future of British farming is at stake. The industry is under immense pressure from rising costs, climate change, and the need for sustainable practices. This has led to a situation where many family farms are struggling to survive, while large corporations are increasingly dominating the market.

Farmers are the backbone of our food system, yet they often face exploitation in the form of unfair prices, lack of transparency, and limited access to markets. This not only affects their livelihoods but also the quality and availability of food for consumers. To address this issue, supermarkets need to adopt a more ethical approach towards sourcing and purchasing from farmers.

This is based on a survey conducted by Censuswide, which involved questioning 202 farmers from July 8-16 and 2,003 adults from the UK between July 8-10. The survey revealed that consumers are increasingly interested in the origin and quality of their food, prompting retailers to develop proprietary farm-branded items.” In a comprehensive exploration of the Censuswide survey findings, it becomes evident that a significant shift in consumer behavior is influencing the strategies of retailers in the United Kingdom.