* **Predictive models:** These models use past data to predict future behavior. * **Consumer behavior:** Predictive models are used to understand consumer behavior and predict future trends. * **Food industry:** Predictive models are used in the food industry to predict consumer demand for specific products and services.

They have developed a proprietary algorithm that predicts the user’s dietary needs and preferences. This algorithm is based on a combination of factors, including user-provided information, past purchases, and even social media activity. Hungryroot’s algorithm is designed to personalize the user experience by suggesting meals and recipes that align with their individual dietary needs and preferences.

This suggests that the SmartCart feature is a powerful tool for driving repeat purchases. The company also highlights that customers who use SmartCart are more likely to spend more on their orders. This suggests that the SmartCart feature is not only effective at driving repeat purchases but also at increasing average order value.

In addition to providing an enhanced customer experience, SmartCart also offers a number of operational benefits. By considering inventory levels, SmartCart reduces food waste at Hungryroot facilities by 80% compared to traditional grocers. SmartCart is now available to all Hungryroot customers.