The initiative aims to encourage customers to actively participate in waste segregation and reduce the amount of waste sent to landfills. This is a significant step towards achieving the SM Group’s goal of becoming a zero-waste company. The initiative is part of a larger effort to promote sustainable practices across the entire SM Group, encompassing various initiatives such as energy efficiency programs, water conservation measures, and responsible sourcing of materials.

Reyes, SM Supermalls’ Senior Vice President for Marketing and Corporate Communications, shared. This campaign is a testament to SM’s commitment to sustainability and its efforts to promote responsible waste management practices. It’s a collaborative effort that goes beyond just individual actions. It’s about building a culture of sustainability within the mall environment and beyond. The campaign is also designed to educate tenants about the importance of waste segregation and the benefits of recycling. This includes providing them with clear guidelines and resources on how to properly segregate waste.

SM Hotels and Conventions Corp. is committed to reducing its environmental footprint through various initiatives. These include:

* **Waste Management:** The company has implemented a comprehensive waste management program that includes composting, recycling, and waste segregation. * **Energy Efficiency:** SM Hotels and Conventions Corp. has adopted energy-efficient technologies and practices to reduce its energy consumption.