The Problem of Food Waste
Food waste is a pressing issue that affects not only the environment but also the economy and society as a whole. According to the United Nations Food and Agriculture Organization (FAO), one-third of all food produced globally is lost or wasted. This staggering statistic has severe consequences, including:
The Solution: Too Good To Go
Too Good To Go is a food waste reduction business that connects consumers with surplus food from restaurants, cafes, and food manufacturers. The platform allows users to purchase surplus food at a discounted price, reducing food waste and supporting local businesses.
How it Works
The service allows users to order surplus food from restaurants, cafes and other food retailers, which are then picked up at a designated time and date. The service aims to reduce food waste, promote sustainable consumption and support small businesses. By partnering with local restaurants and cafes, the Too Good To Go service aims to reduce food waste by 25% in the first year of operation. The Too Good To Go service operates in 15 countries across Europe and has been successful in reducing food waste in some of the participating countries. Examples include Sweden, where the service has reduced food waste by 20% in some areas, and Spain, where the service has reduced food waste by 15% in some regions. These positive results are attributed to the success of the service in promoting sustainable consumption and reducing the number of uneaten meals. By partnering with local restaurants and cafes, the Too Good To Go service ensures that surplus food is picked up by customers who can actually use it, reducing the likelihood of food waste. The service also offers discounts and promotions to its customers, incentivizing them to try new foods and support local businesses. The Too Good To Go service is an innovative solution to the problem of food waste, and its success in reducing food waste in various countries is a testament to its effectiveness. The service has the potential to make a significant impact on reducing food waste globally, and its expansion to new countries is expected to further increase its reach and effectiveness. The Too Good To Go service has been successful in reducing food waste in some of the participating countries. Sweden, for instance, has seen a 20% reduction in food waste in some areas, thanks to the service.
The Rise of Too Good To Go Parcels
The concept of Too Good To Go Parcels has been gaining momentum in the UK, revolutionizing the way consumers shop and brands interact with their customers.
The Origins of Surprise Bags
The Surprise Bags initiative was launched by Too Good To Go in 2019, with the goal of reducing food waste. The concept was born out of a desire to create a more sustainable food system, where consumers could enjoy surplus food at a reduced price. The idea was simple: Too Good To Go would partner with local businesses to offer surplus food at a discounted price, packaged in mystery bags.