You are currently viewing What do Samsung home appliances and dating have in common ? Lots | Bay Post – Moruya Examiner
Representation image: This image is an artistic interpretation related to the article theme.

What do Samsung home appliances and dating have in common ? Lots | Bay Post – Moruya Examiner

Dating in the modern era is an intricate dance of swiping, matching, and navigating the online landscape. While the digital world has revolutionized the way we connect, traditional methods still hold sway. The rise of smart home appliances is an undeniable trend, with many millennials and Gen Z consumers attracted to their convenience, efficiency, and innovative features.

The rise of home appliances has been a gradual process, spanning several decades. It began with the introduction of the first electric refrigerator in the 1920s, marking a significant shift from traditional methods of food preservation. This marked the beginning of a trend towards convenience and efficiency, which continues to this day. The evolution of home appliances has been driven by technological advancements, consumer demand, and economic factors.

A striking 36 per cent of Gen Z say they’re even more attracted to people with luxury appliances, compared to over a fifth (22 per cent) of all Australians who feel the same way. [2] But it’s not just personal, just under a third (32 per cent) of Gen Z also say they feel embarrassed or judged for outdated or mismatched appliances. [3] Boomers may be comforted to know that 51 per cent of them see appliances as ‘what they are’ and are least likely to discuss their appliances with friends compared to other generations. [4] Having the latest technology or the coolest gadgets has been a leading trend for decades but hearing a friend rejoice over the latest fridge or vacuum hasn’t been as common, until now.

This suggests that the appliance is becoming a status symbol, particularly for younger generations. The study also found that Australians are increasingly concerned about the environment and are willing to pay more for sustainable products. This is reflected in the the rising popularity of energy-efficient appliances, such as refrigerators, washing machines, and dishwashers.

“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.

How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.

Appliances like Samsung’s Bespoke AI Heat Pump combo can also help address Australian’s number one appliance gripe – high energy consumption. By consuming up to 60 per cent less energy with AI Energy Mode during the wash cycle [10], and 20 per cent less during the dry cycle when compared to using the same cycle without AI Energy Mode, the range offers a smart, efficient choice for those looking to maximise potential savings on energy costs while maintaining a stylish and efficient home. [11] While all generations are looking to reduce their carbon footprint, boomers, according to the report findings, are the most energy-conscious generation.

This generation is also more conscious of their carbon footprint and actively seeks to reduce it. They are more likely to choose sustainable products and services, and they are willing to pay a premium for them. They are also more likely to engage in eco-friendly practices like recycling, composting, and using public transportation. This generation is also more likely to be politically active and engaged in environmental issues.

“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.

This is especially true for the kitchen, the heart of the home, where appliances are not just tools but symbols of our culinary aspirations and lifestyle choices. The rise of smart home technology has brought about a revolution in the way we interact with our appliances. Smart appliances, equipped with sensors and connectivity, allow us to control them remotely, monitor their performance, and even personalize their functions.

[1] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which oft the following apply to you? | YES Base: n = 164 -348. [2] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [3] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [4] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

**Samsung’s Appliance Study: Consumer Preferences Revealed**

**Samsung’s Appliance Study:

The summary provided is a snippet of a larger research study conducted by Nature, B3A | Actions | Thinking about appliances, which was commissioned by Samsung. The study aimed to understand consumer behavior and preferences regarding appliances. The summary focuses on a specific question within this larger study: “Which of the following apply to you?” This question was presented to a sample of 164-348 individuals.

* **Wi-Fi connection:** A Wi-Fi connection is essential for the SmartThings system to function. * **Samsung Account:** A Samsung Account is required for certain features and functionalities. * **SmartThings app:** All devices need to be registered in the SmartThings app to monitor energy consumption.

[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

Leave a Reply