Samsung home appliances are becoming increasingly popular with young people, particularly those interested in smart technology. This trend is driven by the desire for convenience, efficiency, and a touch of luxury. **Detailed Text:**
The allure of Samsung home appliances is undeniable, particularly among the younger generation. This shift in consumer preference is fueled by a growing fascination with smart technology, a desire for convenience, and a yearning for a touch of luxury.
The rise of home appliances has been a gradual process, with its roots in the late 19th and early 20th centuries. The first commercially available electric refrigerator was introduced in 1913, and the first electric washing machine in 1920. These early appliances were expensive and only accessible to a small segment of the population.
This trend is particularly pronounced in the “luxury lifestyle” segment, where Gen Z is significantly more likely to be drawn to luxury brands and products. For example, consider the case of a luxury car brand like Mercedes-Benz. Gen Z consumers are highly engaged with the brand’s social media presence, particularly on platforms like Instagram and TikTok.
A. The Fridge as a Status Symbol
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* Australians and Gen Z are more likely to be influenced by the features of a refrigerator when making purchasing decisions. * A quarter of Australians and over a third of Gen Z are more likely to invite people over if they have a fancy fridge. * The appliance is seen as a symbol of status and social status.
“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.
How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.
Appliances like Samsung’s Bespoke AI Heat Pump combo can also help address Australian’s number one appliance gripe – high energy consumption. By consuming up to 60 per cent less energy with AI Energy Mode during the wash cycle [10], and 20 per cent less during the dry cycle when compared to using the same cycle without AI Energy Mode, the range offers a smart, efficient choice for those looking to maximise potential savings on energy costs while maintaining a stylish and efficient home. [11] While all generations are looking to reduce their carbon footprint, boomers, according to the report findings, are the most energy-conscious generation.
This generation is also more conscious of their environmental impact and actively seeks to reduce their carbon footprint. They are more likely to recycle (71 per cent) and compost (48 per cent) than previous generations. This generation is also more likely to support environmental organizations and participate in environmental activism. They are more likely to donate to environmental charities (60 per cent) and volunteer their time to environmental causes (47 per cent).
“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.
This is particularly true for the kitchen, the heart of the home, where appliances are not just tools but also symbols of our culinary aspirations, social connections, and personal style. The rise of smart home technology has further blurred the lines between functionality and aesthetics, creating a new era of kitchen appliances that are both efficient and stylish. This shift has led to a growing demand for appliances that seamlessly integrate with existing home décor and technological systems.
[1] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which oft the following apply to you? | YES Base: n = 164 -348. [2] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [3] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [4] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.
The summary provided focuses on a research study conducted by Samsung and published in Nature. The study aimed to understand consumer behavior regarding appliances and how people perceive their value. The study involved a survey of 164-348 individuals, with the majority of participants being from the United States.
* **Wi-Fi connection:** A Wi-Fi connection is essential for the SmartThings system to function. This connection allows the system to communicate with your devices and access the internet. * **Samsung Account:** A Samsung Account is required for certain features and functionalities of the SmartThings system. This account acts as a central hub for managing your devices and accessing their data.
[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.