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What do Samsung home appliances and dating have in common ? Lots | Port Macquarie News

## The Rise of Smart Appliances and the Dating Game

The rise of smart appliances has been a significant trend in recent years, particularly among younger generations. This trend is not just about convenience; it’s about a desire for a more connected and personalized experience. Samsung, a leading innovator in the home appliance industry, has capitalized on this trend by creating a range of smart appliances that are not only functional but also aesthetically pleasing and technologically advanced.

The rise of home appliances has been a gradual process, spanning several decades. It began with the introduction of the first electric refrigerator in the 1920s, marking a significant shift from traditional methods of food preservation. This innovation, coupled with the rise of mass production and the availability of electricity, led to the widespread adoption of home appliances.

This preference for luxury appliances is particularly pronounced among Gen Z, who are more likely to be influenced by social media trends and aspirational lifestyles. The study also revealed that Gen Z is more likely to prioritize experiences over material possessions. They are willing to spend more on experiences, such as travel, concerts, and festivals, than on material goods.

This suggests a strong correlation between the perceived value of a refrigerator and its impact on social gatherings. The study also found that Australians are more likely to prioritize the features of a refrigerator that enhance their social life, such as a large capacity, multiple compartments, and smart features. This preference for social functionality highlights the role of refrigerators in modern Australian society.

“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.

How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.

Appliances like Samsung’s Bespoke AI Heat Pump combo can also help address Australian’s number one appliance gripe – high energy consumption. By consuming up to 60 per cent less energy with AI Energy Mode during the wash cycle [10], and 20 per cent less during the dry cycle when compared to using the same cycle without AI Energy Mode, the range offers a smart, efficient choice for those looking to maximise potential savings on energy costs while maintaining a stylish and efficient home. [11] While all generations are looking to reduce their carbon footprint, boomers, according to the report findings, are the most energy-conscious generation.

This generation is making significant efforts to reduce their energy consumption. They are actively engaging in practices that minimize energy waste and promote sustainability. **Detailed Text:**

This generation, often referred to as Generation Z or the Zoomers, is demonstrating a strong commitment to environmental sustainability. They are actively engaged in reducing their energy consumption, recognizing the impact of their actions on the planet.

“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.

Conclusion As technology continues to shape our everyday lives, the way we choose and use home appliances reflects much more than functionality – it’s a statement about who we are and what we value. Gen Z’s unexpected pull towards certain appliances highlights a deeper shift: we are increasingly defining ourselves and our relationships through the technology we surround ourselves with. Samsung’s innovative approach is led by market research that guides advancements in smart technology and home appliances that can both enhance our lives in meaningful and practical ways. As we veer into the future, Samsung is working on creating homes that are designed to work more efficiently but also reflect who we are – and if we’re so lucky, even make us a little more attractive in the process.

[2] The study found that 75% of people believe that smart appliances are a good idea.

The summary provided is a snippet of a research study conducted by Samsung and published in Nature. The study aimed to understand consumer behavior and preferences regarding appliances. The study used a survey-based approach, collecting data from a representative sample of 164-348 individuals. The summary focuses on a specific question within the survey, asking participants to reflect on their appliance usage and preferences.

* **Wi-Fi connection:** A Wi-Fi connection is required for the SmartThings system to function. This is essential for communication between the devices and the SmartThings hub. * **Samsung Account:** A Samsung Account is required for seamless integration and access to features like SmartThings Hub and Samsung SmartThings.

[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

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