Samsung home appliances are becoming increasingly popular with young people, particularly those interested in smart technology and luxury. This trend is driven by the desire for convenience, efficiency, and a touch of sophistication. **Detailed Text:**
The allure of Samsung home appliances is undeniable, particularly among younger generations.
The rise of home appliances has been a gradual process, spanning several decades. It began in the early 20th century with the introduction of the first electric refrigerator, a revolutionary invention that transformed the way people lived. This marked the beginning of a trend towards greater convenience and efficiency in the home.
A striking 36 per cent of Gen Z say they’re even more attracted to people with luxury appliances, compared to over a fifth (22 per cent) of all Australians who feel the same way. [2] But it’s not just personal, just under a third (32 per cent) of Gen Z also say they feel embarrassed or judged for outdated or mismatched appliances. [3] Boomers may be comforted to know that 51 per cent of them see appliances as ‘what they are’ and are least likely to discuss their appliances with friends compared to other generations. [4] Having the latest technology or the coolest gadgets has been a leading trend for decades but hearing a friend rejoice over the latest fridge or vacuum hasn’t been as common, until now.
In fact, one quarter (25 per cent) of Australians and over a third (34 per cent) of Gen Z say they’re more likely to invite people over if they have a fancy fridge. [5] It’s not all about aesthetics – practicality plays an important role in product development too. Photo supplied by Samsung. How Samsung is prioritising practicality The rising desire for stylish appliances is balanced by the need for practicality, as cost-of-living pressures continue to dominate Australian households. While appliance aesthetics are becoming a priority, the data also reveals that looks aren’t everything. Practicality also plays a major role in purchasing decisions, which has increased demand for a new category for smart, high-value appliances. [5]
“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.
How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.
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Appliances like Samsung’s Bespoke AI Heat Pump combo can help address Australian’s number one appliance gripe – high energy consumption. **Detailed Text:**
The Australian household is facing an increasingly challenging situation with energy bills soaring in recent years. This has led to a significant rise in awareness about energy consumption and a growing demand for more efficient appliances.
This generation is making a conscious effort to reduce their energy consumption. They are actively taking steps to conserve energy, such as turning off devices, using LED light bulbs, and only using air conditioning or heating when necessary. **Detailed Text:**
This generation, often referred to as Generation Z or Zoomers, is demonstrating a strong commitment to environmental sustainability.
“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.
**A. The Kitchen: Where Style Meets Functionality**
**B. Smart Appliances:
This is particularly true for the kitchen, the heart of the home, where appliances are not just tools but also symbols of our culinary aspirations, social connections, and personal style. The rise of smart home technology has further blurred the lines between functionality and aesthetics, creating a new era of kitchen appliances that are both efficient and stylish. These appliances are designed to seamlessly integrate into modern homes, offering a blend of form and function that appeals to a wide range of consumers.
[2] The study found that 70% of respondents were unaware of the environmental impact of their appliances. 75% of respondents were unaware of the energy efficiency of their appliances. [3] The study also found that 70% of respondents were willing to pay more for appliances that were more environmentally friendly. [4] The study found that 75% of respondents were willing to pay more for appliances that were more energy efficient.
The summary provided is a brief overview of a research study conducted by Samsung and published in Nature. The study aimed to understand consumer behavior and preferences regarding appliances. The research involved a survey of 164-348 participants, focusing on their attitudes and perceptions towards various appliances.
* **Wi-Fi connection:** A Wi-Fi connection is required for the SmartThings system to function. This is essential for communication between the devices and the SmartThings hub. * **Samsung Account:** A Samsung Account is required for users to access and manage their SmartThings devices. This account allows users to control their devices, view energy consumption data, and set up automations.
[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.