Q: What do Samsung home appliances and dating have in common? A: Lots, apparently Smart, luxury appliances are captivating the attention of young people. Photo supplied by Samsung. This is sponsored content for Samsung Australia. Roses are red, violets are blue, that’s a nice smart fridge, I-I think I fancy you. If this sounds like an unusual love poem to you, you’re not alone – but get ready to be surprised by Samsung’s latest findings. According to a recent report from IFA 2024, ‘The Australians @ Home Report: 2024 Smart Living from Samsung Electronics Australia’, there is a growing intersection between home appliances and – of all things – dating, with 36 per cent of Gen Zs claiming to be more attracted to people with luxury appliances. [1]
The rise of home appliances has been a gradual process, spanning several decades. It began with the introduction of the first electric refrigerator in the 1920s, followed by the washing machine in the 1930s. These early appliances revolutionized domestic life, making it easier and more efficient to manage household chores.
This preference for luxury appliances is particularly pronounced among Gen Z, who are more likely to prioritize experiences over material possessions. For example, a Gen Z influencer might showcase a sleek, modern kitchen with top-of-the-line appliances, highlighting the convenience and aesthetic appeal of the space. This could be a key factor in attracting followers and building a strong brand image. This preference for luxury appliances is also reflected in the younger generation’s spending habits.
* Australians and Gen Z are increasingly drawn to fancy fridges. * A quarter of Australians and over a third of Gen Z are more likely to invite people over if they have a fancy fridge. * Fancy fridges are seen as a symbol of status and social status.
“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.
How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.
**A. Smart Appliances: The Future of Energy Efficiency**
**B.
These appliances are designed to be highly efficient, using cutting-edge technology to minimize energy waste. The Bespoke AI Heat Pump combo, for instance, utilizes a smart thermostat that learns your heating and cooling preferences and adjusts the temperature accordingly. This intelligent system optimizes energy usage by only heating or cooling when necessary, reducing energy waste and saving you money on your electricity bills.
This generation is also more conscious of their environmental impact and actively seeks out sustainable practices. They are more likely to choose eco-friendly products and services, and they are willing to pay a premium for them. They are also more likely to engage in activities that promote environmental awareness and conservation. This generation is also more digitally connected than previous generations.
“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.
**A. The Rise of Personalized Home Appliances**
**B.
This statement is reflected in the growing trend of personalized home appliances, where consumers are increasingly seeking products that cater to their unique needs and preferences. Personalized home appliances are not just about aesthetics; they are about functionality and convenience. They are designed to optimize specific tasks, streamline workflows, and enhance the overall user experience.
[2] The study found that 70% of people believe that smart appliances are a good idea.
The summary provided is a snippet from a research study conducted by Nature, B3A | Actions | Thinking about appliances, commissioned by Samsung. The study aimed to understand consumer behavior and preferences regarding appliances. The summary focuses on the results of the research, specifically highlighting the percentage of respondents who identified as “appliance-minded” and the factors that influence their purchasing decisions.
* Wi-Fi connection and a Samsung Account are required. * All devices need to be registered in the SmartThings app to monitor energy consumption. **Detailed Text:**
To harness the power of SmartThings and its energy monitoring capabilities, a few essential prerequisites must be met.
[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.