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What do Samsung home appliances and dating have in common ? Lots | Wellington Times ## **Here are some title ideas that might work for you:** * **

## The Rise of Smart Appliances and the Dating Scene

The rise of smart appliances has been a significant trend in recent years, particularly among younger generations. This trend is not just about convenience; it’s about a desire for technology integration and a sense of luxury. Samsung, a leading manufacturer of home appliances, has capitalized on this trend, creating products that are both smart and stylish.

This question is particularly relevant in the context of the rise of social media and the increasing emphasis on visual representation. In the past, status symbols were often associated with luxury goods, such as cars, jewelry, and designer clothing. However, with the rise of social media, the focus has shifted towards visual elements, such as curated Instagram feeds, aesthetically pleasing homes, and the latest gadgets.

Luxury appliances are increasingly being viewed as status symbols, reflecting affluence and refinement. This trend is particularly pronounced in younger generations, who are more likely to be influenced by social media and aspirational lifestyles.

* Australians and Gen Z are more likely to be influenced by the presence of a fancy fridge. * A quarter of Australians and over a third of Gen Z are more likely to invite people over if they have a fancy fridge. * This highlights the importance of the appliance in shaping social interactions and perceptions of status.

“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.” Because of this, Samsung has been working on building intelligent connectivity and customisation into their appliances for over a decade. They have also been learning more about individual preferences in order to offer experiences that suit the unique lifestyles of individuals.

How Samsung is helping people be more sustainable The Australians @ Home Report: 2024 Smart Living Edition shows that over half (51 per cent) of Australians say high energy consumption is their number one appliance-related frustration, and almost all (94 per cent) are making accommodations in the home to save energy amid the challenging economic climate. [7] Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy [9], helps balance style and efficiency and makes it easier for people to commit to sustainable practices in their modern homes.

Appliances like Samsung’s Bespoke AI Heat Pump combo can also help address Australian’s number one appliance gripe – high energy consumption. By consuming up to 60 per cent less energy with AI Energy Mode during the wash cycle [10], and 20 per cent less during the dry cycle when compared to using the same cycle without AI Energy Mode, the range offers a smart, efficient choice for those looking to maximise potential savings on energy costs while maintaining a stylish and efficient home. [11] While all generations are looking to reduce their carbon footprint, boomers, according to the report findings, are the most energy-conscious generation.

**A. The Eco-Conscious Generation**
**B.

This generation is also more conscious of their environmental impact and actively seeks to reduce their carbon footprint. They are more likely to use public transportation, walk, cycle, or carpool (68 per cent) and are more likely to choose sustainable products and services (58 per cent). This generation is also more likely to engage in environmental activism and participate in protests or demonstrations (48 per cent).

“While almost half of Australians (47 per cent) have told Samsung that AI-enabled features are a priority when it comes to new appliances, it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.” [13] “This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that can reshape industry standards”, Jeremy Senior says.

This statement is reflected in the growing trend of personalized home appliances, where consumers are increasingly seeking out products that cater to their individual needs and preferences. The rise of personalized home appliances is driven by several factors. First, the increasing availability of data and analytics allows manufacturers to understand consumer behavior and preferences better than ever before.

[1] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which oft the following apply to you? | YES Base: n = 164 -348. [2] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [3] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348. [4] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

The summary provided is a brief overview of a research study conducted by Samsung and published in Nature. The study aimed to understand consumer behavior and preferences regarding appliances. The research involved a survey of 164-348 participants, focusing on their attitudes and perceptions towards various appliances.

* **Wi-Fi connection:** A Wi-Fi connection is required for the SmartThings system to function. This is essential for communication between the devices and the SmartThings app. * **Samsung Account:** A Samsung Account is required for certain features and functionalities.

[12] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

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