Focal Themes for 2025: Personalised Food, Sustainability and Alternative Protein Sources

The food industry is witnessing a significant shift towards innovation and sustainability, as companies strive to meet the evolving needs and preferences of consumers. At Anuga 2025, the focus will be on three key areas: personalised food, sustainability, and alternative protein sources.

Personalised Food: Tailoring Food to Individual Preferences

Personalised food refers to the practice of creating tailored food products that cater to individual preferences, dietary needs, and eating habits. This approach is gaining traction, with consumers increasingly seeking food products that align with their unique requirements. According to the Innova Trends Survey 2025, more than one-third of consumers are using enriched food and beverages to target specific nutrient intake.

• Market for products regulating weight is showing strong growth, with an annual growth rate of 8% (2022–2024).
• USA, India, and the United Kingdom are driving this development, while Germany is recording the highest growth within Europe.

Sustainability: Emphasis on Environmental Awareness

The food industry is under pressure to reduce its environmental impact. As consumers become more environmentally conscious, companies are responding by developing sustainable products that minimize waste and reduce the carbon footprint. Plant-based proteins, such as fava beans, are gaining popularity, with the market recording an 11% annual growth rate (2022–2024).

Alternative Protein Sources: Flexitarianism on the Rise

The trend towards alternative protein sources is gaining momentum, with consumers increasingly seeking options that are healthier, more sustainable, and environmentally friendly. Plant-based proteins are growing in popularity, while cultivated and microbial proteins are also gaining traction.

• Plant-based proteins increased by 5% between 2020 and 2024.
• Demand for cultivated and microbial proteins rose by 15% in the same period.
• These alternatives are in high demand in categories such as Meat Substitutes (43% of new introductions), Ready-made Meals (13%), and Desserts and Ice Cream (11%).

Convenience and Snacking: Enjoyment without Compromise

Snackification is still a major trend, with consumers seeking convenient and enjoyable snacking options. Manufacturers are responding by creating smaller portions and innovative flavor profiles that cater to consumers’ preferences.

Private Label: Strong Own Brands Booming

Own brands are gaining popularity, with consumers increasingly opting for store-brand products over national brands. In 2023, just under a third of consumers stated that they preferred store-brand products more often.

• Europe dominates the private label segment, with 62% of new introductions.
• North America and Asia are also seeing significant growth in the private label market.

Premium & Gourmet: High-Quality, Sustainable, and Exclusive

Premium products are becoming increasingly popular, with consumers seeking out high-quality, sustainable, and exclusive food options. These products are often certified by organizations such as the USDA or the European Union, ensuring that they meet strict standards for quality and sustainability.

Gut & Digestive Health: Health Begins in the Intestines

More than half of consumers are interested in food and beverages that are rich in fibre. The market for fibre with digestive benefits is growing, with an annual increase of 3% between 2022 and 2024.

Halal: Growing Market with High Innovative Power

The demand for halal products is increasing worldwide, with a growth rate of 8% over the past five years. The halal segment is particularly dynamic in categories such as Bakery Products, Sauces & Spices, and Snacks.

Clean Label: Transparency as a Buying Criterion

Consumers are increasingly opting for products without artificial additives. The clean label segment is growing, with high clean label shares found in categories such as Sauces & Spices, Bakery Products, and Snacks.

Anuga 2025: A Platform for Innovation and Sustainability

Anuga 2025 is an international trading and marketplace of the global F&B industry, designed to provide a platform for companies to showcase their latest innovations and trends. The event will feature a range of exhibits and presentations, including Anuga Alternatives, Anuga Fine Food, and Anuga Live.

Experience the Latest Innovations and Trends

For further information on Anuga 2025, visit here to learn more about the event and its exhibits.